The scariest word in the world for a 20 year old who doesn’t really know what she wants to do. I have personally always been one to look far ahead into the future. I always want to know what my next job will be or where the next step in…

This concept is one I have considered for what feels like my entire life. The future of social media changes every day, and with that come new endeavors and ideas being published into the world.

Consider this, TikTok didn’t exist 2 years ago… now people are making thousands of dollars…

Over the past year, TikTok has skyrocketed to one of the most frequently used and profitable social media platforms. More young influencers and simple active social media users are now able to make a profit of themselves and their personal brand, creating an entirely new marketplace. This “creator” ideal is…

Written by Sarah Frier, this book highlighted the power Instagram came to hold in society… even among those who didn’t use it. Public spaces became “Insta-worthy.” Coffee shops didn’t just make beautiful latte art, they arranged their decor with the app in mind. Even dogs and cats have become Instagram…

I’ve said before in my precious blogs that I love putting myself in the position of the consumer to get inside the minds of a potential audience. I think the typical consumer is expected to be intrigued by bright colors and quick thinking, rightfully so.

People want something that makes…

With the new and improved social media platform known as TikTok on the rise, brands have seized this opportunity to create the most buzz about their brand as possible by sending ornate packages to users with millions of followers. The concept behind sending PR packages and their creative design is…

I’ve always seen myself as someone who can more than easily rise above influencer marketing. I felt like I would never be persuaded my social media and I would never follow trends…obviously that did not work out.

Influencer marketing, an area that I am particularly interested in as a career…

Auditing an organization’s social media is helpful to determine an audience, voice, and character of a brand. In the case of MoonPie, they have an extremely strong voice already.

I chose to audit Moon Pie’s social media for a few reasons. Originally, I didn’t even know what moon pie was……

What used to be the event of the year, the Golden Globes Awards aired live this past Sunday, February 28th, and was definitely…. interesting. In years past, this awards ceremony is filled with banter, tons of engagement, and a huge following. Though this year was mostly virtual, the team behind…

Sophie Murray

current public relations student

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